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Programa

3 DE OCTUBRE

AUDITORIO 1 | MARKETING DIGITAL

Inauguración

08:45 - 09:00 hrs.

FLUVIP

10:00 - 11:00 hrs.

Ponente: Sebastián Jasminoy - CEO

WEBORAMA

11:00 - 12:00 hrs.

Ponente: JESÚS ASPRA – MANAGING DIRECTOR

Tema: La Riqueza de los Datos

Guiaremos a los visitantes por el nuevo y apasionante mundo de los datos, ofreciendo un breve repaso a los diferentes actores, las categorizaciones que encontramos en nuestra industria de los datos para después entrar en detalle a hablar sobre tendencias tan potentes como el Big Data o las tecnologías DMP.

NEORED

12:00 - 13:00 hrs.

Ponente: CARLOS CARDONA, DIRECTOR GENERAL

Tema: Líbranos de todo SPAM, las técnicas para hacer Email Marketing con un Experto

En un mundo donde cada vez más marcas se pelean por la atención en la bandeja de entrada de los consumidores, los Email-Marketeros que personalicen y automaticen sus envíos serán los que ganen. Conocerás técnicas creativas para crecer base de datos, cómo reproducir videos dentro del email y los 10 mandamientos para lograr el éxito.

FRAMEWORK LATAM

14:00 - 15:00 hrs.

Ponente: EDSON POMPA – MARKETING DIRECTOR LATAM

Tema: Estrategias exitosas para marketing B2B

GOOGLE - En Inglés

15:00 - 16:00 hrs.

Tema: Driving Conversions with AMP

Over the past year the Accelerated Mobile Pages (AMP) Project has enabled publishers to provide a consistently fast, responsive mobile web experience. AMP HTML’s benefits extend beyond traditional content publishers, and can provide powerful benefits to e-commerce merchants. In this session, the team outlines the way AMP pages have enabled sellers and marketplaces to rapidly provide customers with the product information they need and drive conversions By utilizing new e-commerce tailored features in AMP pages, merchants are equipped to meet customer expectations in a competitive and rapidly expanding industry.

GOOGLE - En Inglés

16:00 - 17:00 hrs.

Tema: More content around ad monetization for eCommerce coming soon.

Engaging Audiences, while Increasing Content Monetization With 10 million+ online publications including blogs and corporate spin sites competing for space, how do you keep your audience engaged long enough to monetize your content? The challenges content creators face are complex but through effective application tools, success can be had! Learn from Google on how best to monetize your content, keep your audience happy, and stay relevant with the ever-changing tech landscape.

Improving User Engagement in Today's Mobile and Social World In a world where information is everywhere, being able to pinpoint exactly what your users are looking for and providing it to them in a way that grabs their attention can be very challenging. But rest assured, by understanding what to look for and how to present it back you can significantly improve your ability to be found and ultimately improve your user engagement. Join us, and discover how Google provides the tools you need to make these connections and excel in this new world of the mobile and social web.

4 DE OCTUBRE

AUDITORIO 1 | MARKETING DIGITAL

Foro Social Media

10:00 - 11:00 hrs.

INFOBIP

11:00 - 12:00 hrs.

Foro Doppler

12:00 - 13:00 hrs.

Ponente: María Catalina Rojas Hurtado, Country Manager

Tema: ¿Cómo realizar una estrategia efectiva de Email Marketing?

Mastercard

14:00 - 15:00 hrs.

Ponente: Santiago Londoño Ayaraza, Digital & Media Manager

Rampa Marketing Digital

15:00 - 16:00 hrs.

Ponente: Ramiro Parias, Director Marketing Digital

Tema: Adwords

Comscore

16:00 - 17:00 hrs.

Ponente: Felipe Valencia, Country Manager

Tema: El nuevo trinomio de la publicidad digital, brand safety y Ad blocking